Is Google Analytics EU AI Act compliant? (Article 50, 2026)
No specific Art.50 transparency obligation triggered.
Why Google Analytics is out of scope
This technology does not, on its own, trigger an Article 50 transparency obligation — but you should still record it in your AI inventory so you can prove that conclusion in procurement. As the company running Google Analytics on your own surface, you typically carry the obligation as the deployer.
What this means for you
- 1No AI Act transparency action is needed for Google Analytics itself.
- 2Keep your existing privacy and cookie-consent obligations in order — those are separate regimes.
- 3Re-check if you enable predictive or generative add-ons, which can change the picture.
AIActEasy logs Google Analytics as no-AI in your inventory so your report stays accurate — while watching for AI features you might switch on later.
Scan your site free →Frequently asked
Does Google Analytics use AI?
Google Analytics is not primarily an AI system, so it does not by itself create Article 50 duties.
Does Google Analytics create an EU AI Act obligation?
No specific Art.50 transparency obligation triggered.
What is the risk if I ignore it?
No transparency gap from this technology alone.
This page is an informational estimate, not legal advice. AIActEasy maps publicly known product behaviour to the EU AI Act; confirm specifics with the vendor and your own counsel.