Does Synthesys use AI?
Synthesys ships AI-driven features, so it falls inside the scope of the EU AI Act's transparency rules. That does not automatically make you non-compliant — it means there is a disclosure obligation to check and, if it applies, to satisfy.
Which EU AI Act obligation applies?
Article 50(4) requires that deep-fake and certain AI-generated public-interest content be disclosed as artificially generated or manipulated.
Your likely obligation: Disclose AI-generated avatars / deep-fake video as artificially generated (Art.50(4)).
Typical role under the Act: deployer. Providers build and place the system on the market; deployers use it under their own authority — your obligations differ accordingly.
What's the risk?
Undisclosed synthetic presenters/deep-fakes = Art.50(4) violation by 2 Aug 2026.
How to prove compliance
Keep an inventory entry for Synthesys, record where it is used, capture the disclosure you show end-users, and date it. That auditable trail is what answers a "prove you comply" request in procurement or from a regulator.
Frequently asked questions
Does Synthesys use AI?
Yes — Synthesys ships AI-driven features, which is why it falls inside the EU AI Act's transparency scope.
Does Synthesys create an EU AI Act obligation?
Disclose AI-generated avatars / deep-fake video as artificially generated (Art.50(4)).
What is the risk if I ignore it?
Undisclosed synthetic presenters/deep-fakes = Art.50(4) violation by 2 Aug 2026.